By Ralph J. Woerheide

Metromation was founded in 2023, the year after the pandemic, but still with a lot of unpredecended challenges. However, as an entrepreneur, I decided to go for my next venture, after I helped building a world-leader in liquid color measurement in Germany.

The US became my second home over the last 20 years. As a Jazz-Musician, I feel it is the home of my musical heart. As an entrepreneur, I feel it is still the No. 1 country for entrepreneurship. I was able to build up a very strong network in the US and Canada and thought that it is time to help others discover the business opportunities here.

I started with the idea and just by telling it to my European Network, I was already encouraged that there is a high interest from European small technology innovators, to help customers overseas. And I find a lot of interest at the customer base as well.

Trust and reliability are my #1 values when it comes to business. I am convinced, that business is only sustainable if it works on a win-win basis. Even if technology and automation are scaring people, we as the repsonsible entrepreneurs must consider that at each of our actions, humans are in the center of it.

I believe in progress and I am honored to be part of that journey for the Paint and Coatings Industry.