Starting January 1, 2025, Metromation will serve as the exclusive sales partner of ORONTEC in Germany. Metromation’s founder and president, Ralph, co-founded ORONTEC in 2014, pioneering the development of Liquid Color Measurement (LCM) technology for the paint and coatings industry. Since its inception, this innovation has empowered companies worldwide, significantly reducing color testing times and boosting productivity.
Metromation is excited to build on this success in the United States, Canada, and Mexico, leveraging synergies with other advanced solutions for precise and efficient testing in or near production environments.
Liquid Color Measurement exemplifies a key component of the “Smart Paint Factory” vision—a concept championed by Ralph in collaboration with industry partners. With its ability to deliver full digital integration, utilize digital color standards, and support a high degree of automation, LCM is the ideal solution for companies looking to meet the increasing technical demands of modern paint systems, accelerate product development cycles, and streamline paint production.